Commonsense Direct and Digital Marketing

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Drayton Bird. How to Get Started.

Commonsense Direct and Digital Marketing

Positioning and Other Mysteries Explained. How to Plan Well. A Different More Flexible Approach.

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Link Either by signing into your account or linking your membership details before your order is placed. Description Table of Contents Product Details Click on the cover image above to read some pages of this book! Industry Reviews "Read it and re-read it.

Commonsense direct & digital marketing by Bird, Drayton, Bird, Drayton

In Stock. Get Remarkably Organised. Marketing Management, Global Edition. Marketing Theory, Evidence, Practice.

What Is Digital Marketing? And How Does It Work?

By Drayton Bird. The book was first published in , and this new edition upholds the tradition of excellence established in previous editions, with the added bonus of a larger, easy-to-read format.

Commonsense Direct & Digital Marketing

It also includes extensive material on how to use the Internet as a direct marketing tool. In his characteristic and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing.

Amongst the topics examined are:. Commonsense Direct Marketing, is, without doubt, mandatory reading for all sales and marketing managers, advertising executives and students of marketing throughout the world. Today he runs The Drayton Bird Partnership, which handles and advises on direct marketing, and undertakes other marketing activities for clients large and small.

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